Understanding the brief
Every project starts with a clear brief. I make sure I understand the client’s goals, user needs, constraints and brand guidelines before I begin designing.
Hi, I am Kabi Prasad
Product Designer at Magica.ai
Over 4+ years in product design, I’ve learned that great products aren’t about adding more—they’re about understanding the problem, simplifying the experience, and designing with purpose.
From UI/UX to product thinking, my journey has been driven by curiosity, problem-solving, and creating meaningful user experiences.
With 4+ years of experience, I’ve designed and shipped digital products across web and mobile — from EV mobility platforms to AI-powered products, building experiences that balance user needs, business goals, and technical constraints.
Currently working in an AI-focused startup, I work across product design, design systems, and end-to-end experiences — turning complex workflows into simple, intuitive, and scalable products.
Every project starts with a clear brief. I make sure I understand the client’s goals, user needs, constraints and brand guidelines before I begin designing.
Research and brainstorming shape my design direction. They help me understand the target audience, market trends and competitors, and explore different ideas.
I create early concepts, gather feedback and keep refining them. This helps the final design stay simple, user-friendly and effective.
I share clear design specifications with developers and review the build closely, testing it to make sure the final experience works smoothly.
“Kabi is a versatile dept starter with high ownership. Apart from his core strengths, he is extremely capable of solving business problems that pop up without being prodded.”
“During my 3 years of working with Mr. Kabi Prasad, it was a wonderful experience. Always approachable, helpful, and willing to listen, he was an amazing partner to collaborate with across departments.”
“I had a great experience working with Kabi. He has a strong understanding of user flows and knows how to translate ideas into intuitive, user-friendly designs. His ability to turn concepts into practical, visually appealing product interfaces makes him a valuable asset to any product team.”